Client Requirements
Different types of client briefs
Formal: Professional Planning/ scheduled meeting with client and producer. Formal documents will be used outlining the requirements.
Informal:Unprofessional planning/ The client will discuss their requirements via a phone call. The client and the producer for the product will come to a verbal agreement.
Negotiated: Client and Producer work together to produce a brief for the project. Aims and objectives will be agreed before anything is formally written down.
Contractual: The brief is outlined within a contract of employment.
Tender: Client publishes an advert for a media product to be produced.
Commissioned: Client hires a separate independent company to create a media product.
Similarity
Formal and contractual are both professional as documents are used along with contracts being involved.
Tender and Informal are both classed as unprofessional as the client isn't given a full introduction to the job, as they will either be informed by a phone call or adverts.
Differences
Tender- only contract where they can accept the brief before interaction.
formal and informal- informal is less professional than formal.
Constraints- limitations
Open- Freedom of ideas
Explicit- Clearly stated and must be met
Implicit- implied/ suggestions
247me
Constraint- The app needs to be available for the end of April. The app requires to be used by phones and tablets. The app being divided into different rooms. The large age rate as the 10 year difference has a wide range of differences. Data protection app as 14 to 16 year olds will be sharing their information.
Open- Community rooms can be set up.
Explicit- The age range must be for 14-24 year olds, the media product also needs to be a social media app.
implicit- Privacy settings to control who see the posts.
Psychographics
This is a psychological factor that affects an individuals perception of themselves in relation to others. It affects their opinions and lifestyle.
Groupings
- Mainstreamer
- Resigned
- Explorer
- Succeeder
- Struggler
Target Audience Factors: Demographics
- Socio-economic
- Age
- Gender
- Ethnic-Group
- Psychographics
- Geographic
No comments:
Post a Comment