Unit 1 Revision

 Unit 1 Mock-Up

Reading Graphs Tips

Pick out patterns and trends that you notice and that you think will be obvious to other people. See below for what you could look for.

• What percentages do you notice 
• Is there a difference between viewing for men and women? is one channel being viewed more than the other?
• Is one device more popular than the other. 

Exam Question 

• 67% of the population in the Uk use print to look at published media
• 93% coverage of the Uk population who read published media are 15+.
• 64% of the Uk population read published media on phones. 

Other examples

• Black box devices have a greater reach than print products alone. 

Interpretations 

Once you have noticed trends and patterns you will be asked to expand/ demonstrate why you think the pattern or trend exists. 

This is where your wider knowledge will be brought in

This could be: 

• Gender Roles/Viewing Habits 
• Digital Natives/Viewing Habits

Exam Question 

Identify and explain two differences in how digital media producers target mainstream and niche audiences. Use examples to support your answer. 

Media producers can target mainstream audience by using print magazines that have different types of content shown on the magazine, that could entice a wide range of a mainstream audience's to that magazine. However, for a niche audience, the magazine would focus on only one topic which lacks the use of other content. This means that a niche audience will be looking for a certain topic from the magazine that's in their interest. 

BBC Radio 4 

• The target audience for BBC Radio 4 are adults from 25+
• The shows that are being broadcasted on the BBC Radio 4 are podcasts with a different range of verity of choices to listen to.
• This wont appeal to a younger audience as it has podcasts to do with food, life of sea creatures and million doller lover. Whereas a younger audience might listen to BBC radio 1 as it has modern music that a younger audience would be familiar with. 

PSB

These are channels that are made for the public and dont focus on financial gain(most channels are a PSB). The BBC is a funded through the TV license so there is no need for adverts.