LO1-Media Ownership

Media Ownership

• Important digital media organisation that owns subsidiary companies.
• For example, 21st century Fox. They own other companies e.g. 20th century fox, fox TV, fox home entertainment, sky news. 
• Deadpool is one of their recent success stories with a sequel in 2018.
• However, 21st Century Fox is now owned by Disney from march  2019.
• A conglomerate, whose subsidiaries make more than one type of product is called cross media ownership.

Advantages of being a conglomerate

• More options in terms of how they advertise.
• Monopoly over the content that audience access.
• External company's are not needed to hire (they can produce the product themselves) 
• They can make more money from these different audiences.
• Audience will become bigger granting more fame.

Conglomerate

• Vertical integration/ value chain
• Horizontal integration-  an effect of having a vertical integration
• Cross media ownership-  as soon as a conglomerate can publish more than one type of media.
• Synergy/ cross promotion 

 Vertical integration/ value chain

• Production-Pre Production- filming- post production
• Distribution- getting it out to platforms- streaming services- advertising and marketing. 
• Exchange- exhibition- audience views the product.
• how a conglomerate is able to produce and distribute a product and exchange it for money.   

Horizontal integration

• Horizontal Integration- the ability to be able to distribute products on different platforms. 
• Different place the product is distributed e.g. films, Disney+, Fox TV and newspaper.
• Synergy is the effect of horizontal integration.
  

Independent Companies  

• Smaller digital media organisation
• Not owned by a larger company/ conglomerate.
• An example of this is Warp Films, who made the film/ TV program This is England.
• Distribution is usually helped by a conglomerate.
• Commonly work in a joint venture with another company to produce and or distribute.
• No subsidiaries.
• Can only produce films
• After producing the product they a joint venture with another company to distribute the film. E.G. Channel 4. 

Public Service Broadcaster 

• BBC largest PSB in the UK
• Funded by the public via the TV license
• Remit to inform, educate, entertain. 

BBC

• Oldest
• Funding TV license 
• Radio- R4, R1
• BBC film 
• TV- BBC1,2,3,4, Dave
• Magazine- Radio Times, Classical