LO4 understanding target audience

 Main stream audience is an all together audience. A niche audience are people who are into a specified interest. 

For example, BBC radio 1 can have a main stream audience as the radio station plays a different variety of music for their audience who are listening to the music being played. However, BBC radio 4 is a niche audience as it is all podcasts meaning people would only go on BBC 4 to listen to the podcasts.  

if a media product is said to have a mainstream or mass audience. it will appeal to a wide range of ages, groups and cultures. they are often distributed by a lager conglomerates. Due to these factors they tend to make a lager profit due to the wide audience appeal. 

Blockbusters: Appeal to a broad audience. Not made for a specific group. Large budgets to make a profit. 

Neche audience: Are often smaller and target a more specific audience(based on interests, skills or beliefs). Often have a loyal following from their target audience. 

Mainstream media products

Film: Star Wars and Lord of the Rings. I picked these films because they have a large audience and have both made a wide range amount of money from each film. 

TV: Top Gear and Blue Planet. These are played on tv daily or weekly for people who are either into cars or wildlife from around the world. This would  make them successful as it has the required interests people want. 

Video Games: Call of Duty and Mario. Both of these games have a wide range of different fans as they both are completely different to each other but changed the way of the gaming community making them both successful. 

Niche media products

Film: Johnny English and  Gangster Granny. These are both niche films as it will be mainly be people from Britain who will be familiar with these films as it is set in the UK with main stream British actors who star in these movies. 

TV: Black Adder and School Of Comedy. These are both niche films as they didn't main stream from the other medias around the country but gained popularity from in the UK as they are both comedies and stuck with the old genre of comedy. 

Video Games: Day Z and Enlisted. Both of these games are not well known around the gaming community but are done so well. Enlisted is a free game so it is easy to play and is based of the world wars, and Day Z is about surviving a zombie apocalypses with real life features to how you survive.  

ABC1: Targeted the most by print companies. 

This is targeted at a ABC1 audience because people in this category will be educated enough to have the patience to read all the writing and understand what its about. 

The Daily Express would have an audience of either adults or middle aged people. This is because the main headlines for the Daily Express are more to do with Politics and wouldn't bring any interest towards the younger generation. 

Demographics 

When media producers study the breakdown of their target audiences based on variables that make audiences different from each other. For example, age, ethnicity and gender. 

Radio one contains the more recent music released to attract a more younger audience that they will probably be far more familiar with. Also, the presenters on BBC 1 are also in the ages from 20-30 so they will be more understanding towards what this generation would listen to.

BBC 2: Is a mixed genre channel appealing from a broad adult audience with programs with programs of depth and substances. 

BBC 3: It was first launched in February 2003 targeting 16 to 34 year old's. Also, it covers all different types of genres to have a wide spread of audience from the range of ages listed above. 

BARB 

BARB is a continuous survey undertaken to determine the ownership of television equipment and demographic characteristics of the population. 

The role of BARB is to provide the industry standard television audience measurement service for broadcasters and the advertising industry.

The BBC use BARB, as they wanted to gather data on what their audience watches the most. They did this to play their most popular shows to gain more money, rather than their other shows that were not as popular. 

1. TV, PC, Tablets, Smartphone

2. I'm a celebrity...Get Me Out of Here!

3. BBC 1

4. ITV, Channel 4 

RAJAR

RAJAR is a radio joint audience research. 

RAJAR estimates the listenership from different radios. For example, Who listens, Where, When, and How.

Radiocentre uses RAJAR for the uses of measuring audience of who listens to their radio.  

This shows that more people listened to the radio by using a radio rather than a phone, tv, and laptop.

From 2011- 2020 25+ adults listening to the radio on phone or tablet went up by 19%. 

John Hartley (1985)

Harley believes that institutes produce invisible fictions of the audience that allows  them to get a sense of knowing who their audience is.

Denis McQuail (1987)

McQuail identified four categories that give an insight into why audience use and interact with media products. 

Escapism- Media products help people escape reality 

Surveillance- People use media products to help them find information

Escapism- The Big Bang Theory 

Surveillance- The Truman Show

Personal Relationships-Odisseia 

Personal Identity-  Fight Club-  An unnamed narrator who is discontented with his white-collar job. He forms a fight club with soap salesman. 

Top Three Things In Data

• Age
• Gender
• Social Grade

ITV2 is for a younger audience as most of their shows that are most watched on their channel are reality shows.

ITV is for a more older audience as it has more drama shows on it. 

Listening and viewing patterns

• Time the audience access the product. 
• where and how.
• Target Audience, Teens- More likely to use phones

Digital Native- Where you have been brought up with technology.

Older adults are more likely to listen to the radio in the car when driving to work. 

Digital Immigrant- Not brought up with technology.

Technological Conversion- When something has been transferred by technology e.g. Media. 

1.

From the information given to us we can tell that more people in the ABC1 read more newsbrands than magazines monthly. For the digital brands ABC1 they still read just as much on the digital brands for magazine and newsbrand. Although the numbers for magazines on the digital has dropped massively. This could be due to the fact that its weekly and not monthly so over time it could eventually be more in monthly.

2. 

The difference between men and women's consumption of print and digital publishing, is that according to the graph more women read magazines and newspapers then men. This could be because women could have more time than men when it comes to reading which could be the reason why most women have read more than a male. Also, on a weekly basis we can see that women have still read more than men. This could be due to the fact that men are at work and the women aren't which gives them time to read the newspaper and magazines than men.

Mark scheme possible answers Q1

• Daily Reach of magazines for C2DE is only 300,000 less than for ABC1
• Reach of weekly brands combined has the largest gap between ABC1 and C2DE readers.
• ABC1 readers have a higher monthly, weekly and daily reach than C2DE readers for both news and magazines brands

Mark scheme possible answers Q2

• Women read more monthly magazines than men- identification. This could be because there are more specialist interests, niche monthly magazines aimed at women- expanded, that focus on home life as well as fitness and beauty such as House and Home-examples.
• Men read less newspapers per week than women-identification. This may be because women are more interested in celebrity gossip- expanded, which has become a large part of the content of national newspaper-evidence. 

The Daily Mail was first established in 1896 by Alfred Harmsworth, and had also won newspaper of the year award.

The audience for the Daily Mail is people from the ages of 15-34, for all genders. Also, the social class for the Daily Mail is the ABC1 as it talks about events happening in Britain and politics. This is because the newspaper talks about how social websites harm children, which will drag in an audience full of adults who have a child of their own to learn how to keep them safe. it also includes information of people  making money with university challenges. It also has questions as the title for the other heading in bold, so the right audience sees the information first and carry on reading. 

The Daily Telegraph started in 1855 and was founded by Colonel Arthur B. Sleigh. The Daily Telegraph won the Digital Award. 

The audience for the Daily Telegraph area adults 35+ for all genders, as the image shows us the Newspaper is mainly about politics, the social class for this would be ABC1 group. This is because we can see that in the front cover of the magazine it has an image of someone to do with politics, with also the fact that the other headlines has the words Tories and the mentions of economics. This tells us that the newspaper mainly targets an audience who has interests in politics as that is what it specializes in. 

The sun first started in 1964 and won multiple awards for the NFRM award for National Newspapers of the year.

The newspaper is for ages 15-34 as the sun has a different variety of information from celebrities to politics. The gender for the sun is for all as it contains different information for everybody. The social class for The Sun is ABC1 and C2DE as it contains information for all of them. We know this by seeing the front image of the newspaper is Boris Johnson, with the main heading of the Newspaper being in bold to indicate that the main subject of this newspaper is going to be about Boris Johnson. It also, has in the top right corner news of a dead celebrity which will also drag in other audiences for them to read about that.

 

The Guardian was first founded in 1821, and was first known as The Manchester Guardian before having its named changed in 1959 to the Guardian. 

The range of age for the newspaper is 15-84 as it involves information for all ages, as it talks about celebrites, politics and other information regarding Britain. We can see this as it has an image of albert Einstein on the front. This could indicate that the newspaper could also talk about history or math's. We can also see an image of Cillian Murphy who is an actor. This means for the people who are interested in reading about Cillian Murphy can now.  

The Times was first founded in 1785 by John Walter in order to record the occurrence of time. 

The Times is for an 35+ age group as the newspaper is mainly to do with politics. We can also tell this is true as we  have rishi sunak as the main focus image on the newspaper. This also means that  the social class for The Times would also be ABC1. 

Mass Audience Media Brands

Mojo is a mass audience media brand as it contains:

• Music,(different genres too, doesn't just focus on one genre.)
• Iconic Acts from live events,  and bespoke CD's 
• Mojo also has review sections for their audience to read opinions on certain songs or albums.

This makes Mojo a mass audience magazine as it has a focus on music including different genres, giving the magazine a range of audience. The magazine also has information on live events that singers have performed in and which one was more iconic. This would attract an audience who is interested in reading about shows that their singers have performed, either ones they went and saw or the ones they missed to get a more brief summery on it.  

Niche Audience

Classic Cars Magazine has a niche audience as it contains:

• Information about Classic Cars.
• Stories of drivers who drove classic cars
• Test drives and classic car meet-ups 

This is a niche audience magazine as it contains information only to do with classic cars. This will bring an audience of people who are only into classic cars. For example, it gives us information of classic car meets for people to get the chance to have a look at the classics. It also gives us stories of people who have owned classic cars and what is was like to drive them compared to the latest cars we have now. Also, the magazine gives us information of where people can go and drive classic cars on private roads or events. By seeing the information above it allows us to know that the magazine gives the newspaper a fairly limited audience.